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Marketing
Featured
Five student research insights to keep in mind going into 2024
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Marketing strategies for language schools: Four ways to benefit from paid ads and inbound
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Is your TikTok good enough to get noticed by international students?
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London tops global student cities ranking for fifth consecutive year
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The importance of SMS and messaging for converting prospective international students
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New white paper offers unique insights on recruiting in Africa
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How big is the Internet, and how are we using it now?
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Editor’s Top Picks
What a widening TikTok ban could mean for international student recruitment
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What will ChatGPT and the next generation of AI tools mean for international education?
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Are you paying enough attention to social media in your recruitment marketing?
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The push for diversification in foreign enrolment
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The new playbook for international recruitment
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Study tracks top messaging apps and student priorities in key Asian markets
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Study measures quality of universities’ response to international enquiries
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Survey shows that prospective students want more information during admissions
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Most Viewed In Marketing
1
Five student research insights to keep in mind going into 2024
2
Marketing strategies for language schools: Four ways to benefit from paid ads and inbound
3
Mystery shopping study highlights “lost opportunity” for enquiry conversion
4
Is your TikTok good enough to get noticed by international students?
5
London tops global student cities ranking for fifth consecutive year
6
The growing application of virtual reality in international student recruitment
Popular Posts
The new playbook for international recruitment
The following feature is excerpted from the 2022 edition of ICEF Insights magazine and is reprinted here with...
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A fresh look at Google Analytics for international student recruiters
The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with...
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A post-pandemic push to diversify international enrolments
Institutions and schools have given greater attention over the last decade to the need to build diverse international...
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Is it easy for students to send you money?
There is a story, famous in some circles, of an international student who once sent US$53,000 to an...
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Why the viral video app TikTok needs to be part of your recruitment strategy this year
Every education marketer knows that you have to be on Instagram to connect with high school and college-aged...
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Tuition discounting on the rise as educators work to rebuild international enrolments
Faced with continuing uncertainty regarding travel restrictions, visa processing, and vaccination rollouts – and understanding that affordability has...
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Agent perceptions of study abroad destinations changing as the pandemic continues
Navitas has conducted two studies in 2020 – one in May and one in September – gauging the degree...
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International enrolment management for 2021: Virtual events and 24-hour recruiting
It goes without saying that few educators have found 2020 to be a banner year for their international...
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International education begins to look ahead to a greener future
“Build back better” is a phrase that we have all become more familiar with in recent months. It...
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Recruitment reset for 2021: Focus on content and agents
Some things are becoming more clear as we continue to adjust to the rapidly changing landscape for international...
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COVID-19: Social media engagement is up and so is interest in learning online
The COVID-19 pandemic has rocked businesses and economies all over the world and derailed the study plans of...
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Virtual campus tours take on new importance during travel restrictions
As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...
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Recent Articles
Five student research insights to keep in mind going into 2024
Read More
Marketing strategies for language schools: Four ways to benefit from paid ads and inbound
Read More
Is your TikTok good enough to get noticed by international students?
Read More
London tops global student cities ranking for fifth consecutive year
Read More
The importance of SMS and messaging for converting prospective international students
Read More
New white paper offers unique insights on recruiting in Africa
Read More
How big is the Internet, and how are we using it now?
Read More
What a widening TikTok ban could mean for international student recruitment
Read More
What will ChatGPT and the next generation of AI tools mean for international education?
Read More
Are you paying enough attention to social media in your recruitment marketing?
Read More
The push for diversification in foreign enrolment
Read More
The new playbook for international recruitment
Read More
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