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Market intelligence for international student recruitment from ICEF

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A fresh look at Google Analytics for international student recruiters The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with...
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Is it easy for students to send you money? There is a story, famous in some circles, of an international student who once sent US$53,000 to an...
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Why the viral video app TikTok needs to be part of your recruitment strategy this year Every education marketer knows that you have to be on Instagram to connect with high school and college-aged...
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Digital health passports will help shape global travel in 2021 Given the pressing economic need for international travel to rebound in 2021, governments and companies are working together...
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Demand for online learning and alternative credentials surges during COVID-19 The societal and economic disruption caused by COVID-19 is accelerating a movement towards online education, skills-based training, and...
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Testing update for April 2020: TOEFL, GRE, IELTS, Pearson Update for 15 April: IELTS announces at-home testing service. Please see details below. TOEFL launches at-home testing The...
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virtual-campus-tours-take-on-new-importance-during-travel-restrictions
Virtual campus tours take on new importance during travel restrictions As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...
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Five ways to freshen up your online marketing Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that...
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Not a campus but a storefront: A new concept for higher education delivery Earlier this year, a special pan-institutional committee at the Georgia Institute of Technology (Georgia Tech) released a report...
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survey-student-recruitment-main-driver-institutional-web-strategy
Survey: Student recruitment the main driver for institutional web strategy A survey of nearly 400 higher education marketing professionals provides an interesting window into web...
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The business case for translating your website Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...
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Mapping technological change in higher education through 2020 Students’ demands – as well as a rapidly evolving global marketplace – feature significantly as drivers of the...
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